Hi I’m Chris!

As an individual who grew up loving how the Jordan 1 was constructed. Who grew up loving the feeling of putting on a new pair of new Air Jordans taking the right shoe out of the grey legendary box. As a child who grew up watching Will Smith on Fresh Prince sport the new Air Jordans or Nike Air Maxes curious how the color choices or the shape of the shoe. This curiosity began to grow and grow.

How did I end up in UX???

These are the feelings + experience which led me to creating clothing that would allow people to experience these same feelings. This combined with the greater purpose of wanting to create clothing & meaning that was bigger than the garment. I started an Apparel Brand where individuals gravitated to it’s purpose and design over a series of years. In result of this, it caused me to ask, What caused people to invest in my brand?

Was it the design? Was it how I convey each release with a story that spoke to a person?

This ultimately led to User Experience Design, where now I strive to convey those same feelings and experiences through & through.